Saturday, 6 April 2013

IPL and Zoozoos are back!



The cricketers on the field and the celebrities in the stands during IPL time also means it's zoozoo time again.

The cricketers on the field and the celebrities in the stands during IPL time also means it's zoozoo time again.

The Indian Premier League (IPL) started with a glamorous opening ceremony on Tuesday with Deepika Padukone, Shah Rukh Khan, Katrina Kaif and Pittbull performing. the action commenced with the Kolkata Knight Riders (KKR) and Delhi Daredevils (DD) match on Wednesday that saw the defending champions win with ease.

The stands were filled with celebs Shah Rukh was there to cheer his team yesterday, but others like Akshay Kumar, Imran Khan and Sonakshi Sinha were also seen keenly watching the action. The Royal Challengers Bangalore (RCB) and Mumbai Indians (MI) match saw Konkona Sen Sharma in the stands along with Anu Malik, Nita Ambani and many others.

Vodafone continues its association with the IPL as official partner and on-air co-presenting sponsor. A zoozoo teaser with the iconic ads in the series went on television during the airing of the opening ceremony. The telecom company plans to air 9 different spots which will be unveiled in due course during IPL.

Seeing the zoozoos who have been an integral part of the IPL for a long time has delighted many viewers. Rani Tomar, 19, college student and IPL fan said, "I am really happy that the zoozoos are back. Watching the IPL without zoozoo ads is incomplete. I love the concepts and have a hearty laugh."