The Airtel Re 1 Entertainment store comes across as yet another strategy of the network operator to get its customers hooked on to the internet. It looks like Airtel’s Re 1 videos have managed to strike a chord with the masses and this seems to have prompted the carrier to launch an entire store that sells content for a buck.
Airtel prepaid and postpaid customers can visit the entertainment store to buy a whole lot of digital content for their mobile devices. This includes music, videos, games, pictures and more. All you need to do to purchase digital data from the store is dial 56789 from your respective phones and select whatever you wish to purchase.
It should be noted that the Re 1 Entertainment store is not limited to smartphones and can be accessed via absolutely any handset. The company has revealed that as many as 5500 gadgets have been listed as compatible with the latest service. Airtel is also slated to introduce some internet browsing offers that will start at as low as Re 1.
Schemes like these are likely to encourage more and more people to adopt mobile internet. And as we already know, Airtel has taken multiple steps to make the web accessible to people. Apart from slashing 4G and 2G data rates, the operator introduced Free Zone for free of charge access to some of the Google mobile services and even collaborated with Huawei to provide free Wi-Fi to commuters in Delhi.
It goes without saying that Airtel will go all out to promote its new Re 1 Entertainment store through television commercials, hoardings and different types of advertisements amongst others.