Tuesday, 25 June 2013

Why Google is the best workplace in India


Flying in from all corners of the country, braving monsoon rains and traffic jams in Mumbai, the HR chiefs and CEOs of leading companies queued up at a suburban hotel, with one question in mind: How had they fared in the coveted list- India's Best Companies To Work For.

Given that India Inc is in the throes of a slowdown, talent management has become crucial as industries marshal resources against the tough times. So this year's The Economic Times and The Great Place To Work Institute study had special importance. For some years, the study has provided the industry with a much-needed barometer to judge how companies fare on the people front.

The 2013 study, one of the largest in the world, covered 550 companies spanning 22 industries, surveying 98,998 employees. So it was but natural for the 60 CEOs and some 300 HR chiefs to wait with bated breath as the list was read out. In the end it was Google which once again took the top honour of being the best workplace in India.

And why did Google come out tops? Well, simply because, 'the 50-billion dollar startup', as they like to call themselves, has some unparalleled processes and non-traditional practices. For example, last year, all tech Nooglers (new hires) traveled to Mountain View, California for a central tech induction; a program called 'Googler 2 Googler' (g2g) enables the employees to share their knowledge with peers through various media on subjects ranging from tightrope walking to advanced Python programming. A few months ago, every manager at Google was given a budget, called 'play dough,' to spend on a fun group activity outside office.