Mxit, South Africa's largest mobile social network, has launched its mobile instant messenger application in India.
The company rolled out its free service here at a news conference in the presence of its ambassador, former South African cricketer Gary Kirsten.
Sam Rufus Nallaraj, CEO of Mxit India Pvt Ltd, said Mxit enable users to avail features even on normal phones, which otherwise are available only on smartphones.
With 700 million out of 900 million mobile users in India having normal phones, Mxit would be a major and innovative player in India, which is world's largest feature phone market, he said. "Our service turns even a normal phone into a smart phone," he said.
A basic data connection enables a feature phone user to experience smart phone features by free downloading of Mxit app. An array of apps and games will be available for any Mxit user.
Mxit is available for download across more than 8,000 different feature phones, smartphones and tablets
Mxit offers not just one to one and one to many chat features but also facilitates many to many chat. The service is currently available in English and Hindi will also available in 10 different Indian languages including Telugu in six months.
Available on Java, Nokia, iOS, Android, Blackberry and Window phone operating systems, it allows over 300 characters as compared to 140 characters in a SMS.
Roger Grobler, chairman of Mxit India, said 46% of mobile internet users in South Africa are active on Mxit every month. He claimed that Mxit is rivaled only by Facebook in terms of the number of makes and models of mobile phones it operates on.